Privacy Policy

1. Introduction

Vertical Technologies AI (“we,” “our,” or “us”) is an engineering consultancy based in Cali, Colombia. We operate the website https://www.verticaltech.ai and related services. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or engage with our services.

By accessing our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website.

2. Information We Collect

We may collect the following categories of information:

• Contact information: name, email address, and any message content you submit through our contact form or chat widget.
• Usage data: pages visited, time spent on pages, browser type, device type, operating system, and referring URLs — collected automatically via analytics tools.
• Communication data: emails or messages you send us directly.

We do not collect sensitive personal data such as financial information, government ID numbers, or health data through this website.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide our consulting services.
• Understand how visitors interact with our website and improve its content.
• Send follow-up communications related to your inquiry (we do not send unsolicited marketing emails).
• Comply with legal obligations applicable to our business.

4. Legal Basis for Processing (GDPR)

Where applicable under the General Data Protection Regulation (GDPR), we process personal data on the following legal bases:

• Consent: when you voluntarily submit your contact information.
• Legitimate interests: to analyze website usage and improve our services.
• Contract: to fulfill obligations when you engage us as a client.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and analyze usage patterns. Cookies are small text files stored on your device. You can control cookie preferences through your browser settings.

We may use third-party analytics services (such as web analytics platforms) that place their own cookies. These services are governed by their respective privacy policies.

6. Third-Party Sharing

We do not sell, rent, or trade your personal information to third parties. We may share data with trusted service providers who assist us in operating our website and conducting our business, subject to confidentiality obligations. These include:

• Cloud infrastructure and hosting providers.
• Analytics platforms for website usage measurement.
• Communication tools for responding to inquiries.

We may also disclose information when required by law or to protect our legal rights.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Contact form submissions are retained for a reasonable period to follow up on your inquiry and are then deleted or anonymized.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal data.
• Object to or restrict certain processing activities.
• Data portability (receive your data in a structured format).
• Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, contact us at hi@verticaltech.ai.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Vertical Technologies AI is based in Colombia. If you access our website from outside Colombia, your data may be transferred to and processed in Colombia or other countries where our service providers operate. We ensure appropriate safeguards are in place for any international data transfers.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately at hi@verticaltech.ai.

12. Links to Third-Party Sites

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us: